Since leaving a 40-person company at which I worked for 12 years and moving to the big multi-national corporation 13-month ago, here’s what has happened:
- I’ve been through 13 rounds of massive budget cuts. But don’t worry, I was only asked to cut what we didn’t absolutely need. Every time.
- I’ve been through 13 rounds of massive budget additions. Each which needed to be spent in the next 10 days. Do you know how hard it is to spend $250,000 in 10 days or less? Surprisingly hard.
- I’ve grown. Wider. And my back hurts from sitting in a chair so much.
But seriously, looking back I feel surprised that it took a full year to get into the swing of things. I think the real reason it took so long is that by that time came around, I had the opportunity to create and execute my own plans, having been immersed into business challenges myself instead of 2nd hand. And, I’ve been reflecting and realized I have had some accomplishments:
- I demonstrated a better way to communicate with our shared services group and in the process built the rapport, respect and trust of the individuals which truly resulted in a broad but strong team working for the best interest of the brand.
- I lead the way in building honest and effective communication with our agencies – building meaningful partnerships
- For the first time, the division witnessed strategic thinking in the process of building holistic communication programs
- I infused energy into a mature and tired product line – opening up new lines of revenue
- I lead a traditional team down a new media road and captured 100,000 Facebook fans in less than 8 hours, kept them engaged with a consistently high “talking about” score, and thereby demonstrated the power of moving loyalists up the sociotechnographic ladder
- I raised the bar on reviewing the work we did execute by aligning communication tactics with business objectives – demonstrating true integration.